Bird’s Eye Brand Analysis

What’s working, what’s missing, and what’s next?

Bird’s Eye Analysis gives you a digital strategy made simple.

You’ve got questions. “Do I actually need a new website?”, “Why do I keep getting inquiries from people that can’t afford my services?”, “Does anyone read my newsletter?”, “Do I need a blog? What do I write about?”, “Is my social media working?” And that’s just the tip of the iceberg, right?

You could read every online biz article you find on Pinterest. You could keep yourself busy for years and still never answer the questions about YOUR business.

But there’s a better way.

Bird’s Eye Brand Analysis is a 2 week supercharged analysis of your brand.

The cart is closed for 2017, but I will be opening it up again in 2018

Get on the list

What’s a Bird’s Eye Brand Analysis?

I’m often asked “do I need a new website?” or “do I need a new brand?”.  I know it might sound counterintuitive for me to tell you this, but the answer isn’t always yes. The question requires investigation. There’s many factors to consider: what’s your target market? What are you trying to sell? How do you want people to feel about their interactions with you? What do you want to be known for?

That’s where Bird’s Eye Brand Analysis comes in. You have to know where you’re at right now in order to move forward.

Bird’s Eye Brand Analysis gives you an in-depth review and a detailed plan for your brand. You’ll have tangible ways to improve your online presence and up-level your brand. I’ll give you a focused, personalized series of action steps that makes sense for you and your budget. You’ll get a detailed look at your current brand and website, technical tips for improving your website’s functionality, and tangible ways to improve your customer experience. With my feedback, you can implement dynamic changes to supercharge your brand and business.

Get an analysis for your brand’s…

  • Logo and visual branding
  • Entire website (every page!)
  • Search engine optimization (SEO)
  • Email newsletter content
  • Calls-to-action
  • Social media channels
  • Copy
  • Customer journey and client experience

Improve your game.

The cart is closed for 2017, but I will be opening it up again in 2018

Get on the list

Who is Bird’s Eye Brand Analysis for?

You’re tired of DIY-ing without real direction from a pro. You have a growing business, great taste, and a vision for your brand. You just don’t know how to get there. Whether you’re a soloprenuer or working with a team, Bird’s Eye Brand Analysis is a customized roadmap for any business looking to up their game.

Learn from almost 10 years of expertise in design, websites and digital media. After a decade in the trenches designing for magazines, editorials and advertising, I craft brand plans that are polished and ready to grow your business.

I love working with…

  • Health + wellness experts
  • Life + business coaches
  • Photographers + videographers
  • Designers + illustrators
  • Online shop owners + makers

What You Get

No more confusion about what social media platform to pursue or which WordPress plug-in your site should use. From technical questions about your website to social media strategy, I’ll give you blueprint to a better business. My 8-page review gives you 50+ actionable items, tips and to-dos to launch your brand into gear.

How it Works

After you complete you sign up, I’ll send you a start date and your questionnaire. The whole process takes 2 weeks from start to finish.

I give you a questionnaire all about your business inspirations, motivations, and values. We use this information to prioritize and evaluate your branding, website, and search engine optimization. Then, you tell me what parts of your brand need the most help — from social media channels to your newsletters, website, and collateral. I’ll gather relevant data about your brand, pinpoint your core goals, and track your brand’s growth.

I’ll identify what’s working, what you need more of, and what’s next. From your website’s navigational structure to your website’s design, copy, and search engine optimization (SEO), I’ll determine your brand’s top goals and how to deliver a better overall experience to your customers. We’ll take a big picture approach, and support your dream by implementing dynamic details, from tech to marketing.


You have lots of questions, so I’ll provide a detailed description of my findings. We’ll go over discoveries, solutions, and next steps together.

No need to write it all down. Everything we talk about will be in a 8-page PDF you can reference and share with your team.

Start your own analysis now with my instant download

The cart is closed for 2017, but I will be opening it up again in 2018

Get on the list

I’m Shelley Easter. I’ve been designing + making websites for 8 years. I’m happy to say that most of my clients are forever clients. I’m even still working with my first client that I started with in 2009! I’m a design and website nerd. I got my start in magazine design and have been focused on small business for the last 5 years.I’m so excited to unveil Bird’s Eye Brand Analysis. In order to make real (and measurable) growth, you have to know where you’ve been and where you’re at now. And that’s exactly what Bird’s Eye Brand Analysis does.