After almost 10 years in business, I’ve realized what’s missing from most design packages: THIS. In order to make real and measurable growth, you have to have a solid grasp on where your brand is NOW.
If you’re thinking about a redesign, here’s how it usually goes: you find a designer, you like their portfolio, you book a 30 min consult call. From that quick interaction, you decide whether or not to invest thousands of dollars with them. Honestly, it’s a little bit scary for both you and the designer. And a lot of times, you don’t even know if you really need a completely new design, because you don’t even know how your current brand is performing. There’s gotta be a better way. And now there is! It’s called Bird’s Eye Brand Analysis.
You know all that really in-depth awesome deep-diving designers do before they start your big project? That step is so critical to the success of your big design project. But more than that, it’s critical at any point in your business. Those are questions you should be answering whenever you’re thinking of offering a new service, considering changing your look, or re-assessing your target audience.
And here’s a secret: you might not need a complete overhaul.
Do you have a million and one questions for your brand? Do you wonder how it’s perceived, what it really looks like to your target, or even who your target audience is? Do you know how many people are on your website right now and how they got there? You can finally ask your burning questions to a branding expert. We’ll collect the raw data and put together the big picture and little details to create the complete picture of your current brand. This is a step you just can’t skip! From there, we can figure out where to go next.
Here’s how it works:
01. IN-DEPTH QUESTIONNAIRE & GOOGLE ANALYTICS
I give you a questionnaire all about your business inspirations, motivations, and values. We use this information to prioritize and evaluate your branding, website, and search engine optimization. Then, you tell me what parts of your brand you think need the most help — from social media channels to your newsletters, website, and collateral. If you don’t have Google Analytics set up, I’ll take care of that for you. If you do have it but don’t know how to use it, I’ll help you figure that out too. Your Google Analytics data is a critical piece of our evaluation. I’ll gather relevant data about your brand, pinpoint your core goals, and track your brand’s growth.
02. EVALUATE YOUR DIGITAL BRAND
I’ll identify what’s working, what you need more of, and what’s next. From your website’s navigational structure to your website’s design, copy, and search engine optimization (SEO), I’ll determine your brand’s top goals and how to deliver a better overall experience to your customers. We’ll take a big picture approach, and support your dream by implementing dynamic details, from tech to marketing.
03. 1-60 MINUTE VIDEO REVIEW CALL and ACTION PLAN
You have lots of questions, so I’ll provide a detailed description of my findings. We’ll go over discoveries, solutions, and next steps together.
04. ACTIONABLE ITEMS and TIPS: BRAND PLAN PDF GUIDE
No need to write it all down. Everything we talk about will be in a 8-page PDF you can reference and share with your team.
Price and Timeline:
Bird’s Eye Brand Analysis is a 2 week process that costs $375. Ready to create a brand game plan? Buy here.
PS, I almost forgot: the cost of your Brand Analysis will be applied to your logo or website package if you decide you want a redesign. We’ll hit the ground running after this deep dive!