Serena Nicole Studios

This site is particularly special to me because it’s for my cousin, Serena. She’s a world-class and world-traveling family photographer. Her photos are personal, candid and emotional. She’s spectacularly talented, but her site wasn’t showing off her incredible work in it’s best light. We designed a simple one-page site that takes visitors on a journey. Her work is sprinkled throughout with full-size images and one of my favorite photo galleries yet: a black and white grid that transforms to color when you hover over each image. Before we re-designed her site, Serena hadn’t had an online booking in 7 years. One week after launch, can you guess what was waiting for her in her inbox?